Publix Super Markets customers will soon be able to pay by credit, debit or flexible spending account with the grocer’s mobile app. The current mobile payment option, on Apple devices, is being rolled out gradually in its stores, with plans to expand to Android.
“By integrating a mobile pay solution within the Publix app, we can offer a way for our customers to plan, shop, save and pay with ease,” Publix spokesman Brian West said in an email to the newspaper The Ledger.
The mobile pay system will integrate coupons and other offers already connected to the app.
Other major retailers have launched their own mobile payment platforms including Walmart, which was at the forefront of the trend when it developed Walmart Pay in 2015. Target debuted its mobile payment app in 2017, and Kroger introduced Kroger Pay just a few months ago. Many other grocers who don’t have their own mobile pay feature accept Apple Pay or some form of mobile payment.