The Carrefour Digital Hub will open in March 2019 and mark a new stage in the group’s digital ambition, spearheaded by Alexandre Bompard as part of the Carrefour 2022 transformation plan.
In June 2018, Carrefour and Google signed a strategic agreement to accelerate the Group’s digital transformation. This agreement included the creation in Paris of an innovation lab in partnership with Google Cloud. The Carrefour Digital Hub will therefore host the Lab Carrefour-Google teams, experts in Artificial Intelligence and Machine Learning, and more than 300 Carrefour employees specializing in digital and e-commerce. The digital transformation will remain controlled by Massy, closer to the business teams.
This new 2,500 m² space will open next March in WeWork’s coworking spaces, just a stone’s throw from station F, in the 13th district of Paris. Modern and collaborative, it will enable Carrefour to integrate an ecosystem of start-ups and thus be at the heart of European and global innovation.
The Digital Hub Carrefour teams will focus on fostering new experiences for consumers by continuing to innovate around data by integrating it more into all of the group’s activities. The Hub will also offer an increasingly omni-channel shopping universe to make Carrefour the leader in e-commerce food.
“Our teams will work on innovative projects around Artificial Intelligence and machine learning techniques to create value in the service of business. The premises will also house some of the operational and IT teams in charge of the digital transformation which is still being piloted in Massy. All this is really an additional asset for Carrefour in the success of its digital ambition by 2022 “says Amélie Oudéa-Castéra, E-commerce Executive Director, Data and Digital Transformation of the Carrefour Group.