The e-commerce giant’s facility in the Woodland Hills neighborhood looks remarkably similar to a conventional supermarket.
The company has kept construction inside the store firmly under wraps, and, until now, no one has peeked in on Amazon’s latest plan to upend how food is sold. Based on never-before-seen photos of the facility at 6245 Topanga Canyon Blvd., as well as planning documents filed with the city, the store looks remarkably conventional—with a few Amazon-style flourishes.
Numbered aisles await staples like rice, beans, pasta and canned vegetables; waist-high coolers sit between some shelves. In the back of the 33,000-square-foot space, which is about average size for a supermarket, a meat and seafood counter sits in one corner. In the other, there’s an area called “Fresh Kitchen” for prepared foods and soups. The new chain makes it possible for Amazon to stock and sell the high-volume products that the purists at Whole Foods won’t touch—things like Coca-Cola, Smucker’s jam and Tide detergent.
At the center of the store, long aisles of conventional-looking shelves appear to carry the digital tags that the company uses in its Amazon Books and 4-Star stores, which let the retailer quickly circulate inventory and change prices. But Amazon has said the new supermarket will not be equipped with the cashierless system from its Go convenience stores.